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Archive for September 2011

On croquet, a game of strategy, grace, humiliation and malice. Mere football cannot compare.

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Friday, September 30th, 2011

By Dr. Jeffrey Lant

Author’s program note. Friend, I suspect you are not up on the all-important words and necessary phrases from the world of croquet. That is scandalous, of course, and you should be ashamed of yourself for the dereliction. Fortunately it can be remedied at once by going to the always helpful Wikipedia, where you’ll find an admirable glossary. Go now… and while you’re there be sure to find the original score for the quirky film “Heathers.” (1989). Why?

Because those ever inventive jeunes femmes fatales invent a game (so clever, don’t you know) called “strip croquet”. You won’t play it in your neighborhood; your crusty neighbors would be scandalized… but I can play it in mine, because I live in Cambridge… where beautiful young people abound, glorious to look at but without the sense they were born with. They’d love the inspired innovation. Play the theme music right away. It will put you in just the right frame of mind for this scrutiny of one of the most conspiratorial and vengeful games on earth and where (on the pretext of helping another player with her grip) you can snuggle up without demur…

Lord Reggie learns the power of croquet…

Lord Reggie Pasworthy was in despair. This 7th impecunious son of the impecunious 17th marquess of Unworthington had heard, always on the very best authority, that Lady Pamela Noacres had cast sheep eyes at…… but that couldn’t possibly be… for she was… his… and had once nearly said so. She couldn’t…… she wouldn’t. But it appears she might.

What could he do?

He applied at once to Basil Uppercrust, who knew all but said nothing, so admirably discrete, so clever Basil. “Freddie, old chum, you need to do only one thing to be right as rain with the gel… ” Then he whispered just one word……

“Croquet”…. and immediately wrote his cousin the duchess to arrange a week-end where Lord Freddie might shine amongst the wickets, his admirable figure displayed to best advantage.

Though it has been many years now since that week-end at Castle Allworthy not a thing about it has been forgotten. How Lord Freddie confounded Lady Pamela’s advance with a ball-in-hand.

How Lady Pamela distracted him by proposing a double-bank with her grace. (He won that, too.)

How it all came down to the final hoop… and that unforgettable moment when Lord Freddie took control, determined, insistent, a gentleman no longer but a beast, my dear, I tell you a beast…. Lady Pamela’s temperature rose from tepid to scalding… from polite interest to… riveted… while Freddie ran the hoops until he completed that glorious sextuple peel to roquet her ball spinning down the verdant acres… and when the gallant victor offered his lavendered handkerchief, her fate was sealed…

The engagement was announced in the “Morning Post” just today.

The plight of the World Croquet Association.

Pity the situation and plight of these admirable folks and their invaluable efforts on behalf of croquet. They want us to see croquet in the benign light of demos and beer…. when most of us enjoy the game because of its unabashed elitist, aristocratic nuances played out with insouciance and fine champagne on the most perfect grass we have ever seen, the result of hundreds of years of arrogance and care.

A brief history of croquet.

Ask anyone (anyone, that is, of any intelligence and discernment whatsoever) just where croquet was invented… and, without missing a beat — they’d tell you “Why, old man, in Jolly Old England, what.” And, of course, they’d be wrong… and, such are the ways of croquet, they’d also be right.

Croquet scholars (fastidious and accurate) will tell you the rules of the modern game arrived from Ireland during the 1850s, perhaps coming from Brittany, where a similar game was played on the beaches. A game called “crookey” was played at Castlebellingham in 1834 and, in 1835 was played in the bishop’s palace garden; later that year it was played in the genteel Dublin suburb then called Kingstowne (now Dun Laoghaire) where it was first spelled as “croquet.” There is, however, no pre-1858 Irish document that describes the way the game was played… but the Irish don’t care about such details. They claim croquet and that is that…

…but, of course, that most assuredly is not that, especially if you are of the English ilk, and damn their cheeky assertion.

In the book “Queen of Games: The History of Croquet,” author Nicky Smith offers another hypothesis. Smith says that the game was introduced to Britain from France during the reign of Charles II of England, and was played under the name of paille maille or pall mall, derived ultimately from the Latin words for “ball and mallet.” This is what the “Encyclopedia Britannica” wrote in 1877. But of course the xenophobic Britannica would say so, wouldn’t they?

But at last there is documentary evidence that confirms English inventiveness and croquet paternity. Isaac Spratt is the champion. He created the oldest document known to bear the word “croquet”. He wrote a description of the modern game of croquet and the first set of rules and regulations of a game which became ever more esoteric, obscure, arcane. Just the way the players like it!

Spratt’s contribution came in November, 1856 when he filed his document with the Stationers’ Company in London. It is now in the English Public Records Office. In 1868 the first croquet all-comers’ meeting was held at Morton-in-Marsh, Gloucestershire and in the same year the All England Croquet Club was formed at Wimbleton, London. There was absolutely nothing democratic about any of it, and one would have drunk beer, instead of a stirrup cup, at one’s considerable peril.

This result, however, was unacceptable to Ellery McClatchy, dead at 86, in September, 2011 at his home in Pope Valley, California.

If you live in Northern California and are even remotely with it, you will recognize at once the surname, for there (and amongst the politically sentient) it is a household name because of their substantial newspaper properties, not least the major paper in Sacramento, the Bee. As you may imagine, to have such a property, such a position in the largest state in the Great Republic is to have financial resources… and the time and ability to pursue your particular interests. In this case… croquet.

McClatchy was, and this is crucial to the case, an all-American boy; thus he disdained the exclusivities of old regimes everywhere. He had a “desire to make croquet available to people of all ages and to see croquet lawns in a great variety of places,” according to a profile on the US Croquet Association website. He pursued this inclusive objective over the many years he was a ranked croquet player and in 1995 when he was inducted into the US Croquet Hall of Fame.

While we all think highly of his years of effort, democratic (or republican) croquet is not what any of us desires. Which is why our favorite croquet match ever is the one overseen by the Queen of Hearts in Lewis Carroll’s immortal book “Alice’s Adventures in Wonderland (1865). The balls are live hedge hogs and the mallets are opinionated flamingoes. It is curious, odd, unconventional, the best way to play this marvelous game which puts dull baseball and interminable football in their places. I say “off with their heads” to any with the reckless temerity to gainsay me.

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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books. Details at worldprofit.com and JeffreyLantArticles.com

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Categories : Blog
Tags : croquet, lady pamela, lord reggie

Of polar bears. As the water rises, their prospects fall.

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Thursday, September 29th, 2011

By Dr. Jeffrey Lant

Author’s program note. What music is appropriate for the undoubted decline and possible demise of one of the grandest creatures on earth — Ursus maritimus — the polar bear? I have selected Edvard Grieg’s 1867 masterpiece “From the hall of the mountain king”, for this is the story of a race of kings, sovereigns all, ruling over a land of snow and ice… a land now melting, imperiling these princes of the North… whose prospects for survival wane as the sea waters around them rise, a rise which threatens human kind, too. This is their story… and we must heed it for they are not threatened alone. You’ll find Grieg’s suite in any search engine. Find it now… and listen to its evocative, enigmatic sound. This sound will endure…. but will the polar bears whose tale I tell this day?

The seas at the top of the world are rising, rising…

While politicians argue about cause and effect, the undeniable fact of global warming and rising seas is beyond cavil and dispute. Sea level has been rising significantly over the past century, according to a newly released study that offers the most detailed look yet at the changes in ocean levels during the past 2,100 years.

Researcher Benjamin Horton, director of the Sea Level Research Laboratory at the University of Pennsylvania, found that since the late 19th century — as the world’s industrialization intensified — sea level has risen more than 2 millimeters per year on average. That’s a bit less than one-tenth of an inch… a small amount that signals death for polar bears… and chaos for seaside humans, drip by inexorable drip. It’s all about rising temperatures.

Rising sea levels are among the hazards that rightly concern environmentalists and progressive governments with increasing global temperatures caused by greenhouse gases like carbon dioxide from burning fossil fuels like coal and oil over the last century or so.

The heat generated works to steadily melt some of the millions of tons of ice piled up on land in Greenland, Antarctica, and elsewhere. Such melting raises ocean levels and this, in turn, raises the possibility of major flooding in highly populated coastal cities and greater storm damage in oceanfront communities.

Polar bears must swim further and further for food…

Researcher Anthony Pagano, a US Geological Survey biologist, at the International Bear Association Conference, has, in his newly released study, made it clear what happens to polar bears as the snow melts and the seas rise. He identified and studied 50 long- distance swims by adult female polar bears between 2004 and 2009 in the southern Beaufort and Chukchi seas.

“Climate change is pulling the sea ice out from under polar bears’ feet, forcing some to swim longer distances to find food and habitat,” said Geoff York, a polar bear expert at the World Wildlife Fund who coauthored the study.

And the cubs simply fall off…

York said polar bears, tracked by satellite devices, routinely swim 10 miles or more for food, principally the seals they dote on and devour. But as the seas rise, these distances increase. Twenty bears in the survey swam more than 30 miles at a time. The longest-distance swim was 426 miles; the longest-lasting swim was 12.7 days, with a few brief breaks on drift ice. All this is bad enough, but here’s the tragic element: eleven of the bears that swam long distances had young cubs when researchers attached the tracking collars. Five of those mothers lost their cubs while swimming… and thus the breed and its prospects are diminished…

Facts about the threatened polar bears, majestic, now vulnerable.

The polar bear, universally admired, is the world’s largest land carnivore and also the largest bear, together with the omnivorous Kodiak bear, which is approximately the same size. An adult male weighs around 350-680 kg (770-1,500 lb), while an adult female is about half the size. Although it is closely related to the brown bear, it has evolved to occupy a narrower ecological niche, with many body characteristics adapted for cold temperatures, for moving across snow, ice, and open water, and for hunting the seals, which make up most of its diet.

The polar bear is classified as a vulnerable species, with eight of the 19 polar bear subpopulations in decline. Researchers estimate there are 20,000 to 25,000 polar bears worldwide; they are listed as threatened under the US Endangered Species Act.

“Nanook of the North.”

Over the course of uncounted centuries, the intricate, necessary symbiosis between the polar elements, the polar bear, and Inuit and other indigenous peoples of the North has slowly, carefully evolved. The Northern people revered the bear whose flesh they enjoyed… they called the polar bear “nanook”… and took the name proudly for themselves.

In 1922, Robert J. Flaherty made one of the most celebrated documentaries of the silent film era, “Nanook of the North”, calling it “A Story of Life and Love In the Actual Arctic.” In the tradition of what would later be called “salvage ethnography”, Flaherty captured (and some critics said staged) the struggles of the Inuk Nanook and his family in the Canadian arctic. In 1989, this film was one of the first 25 films selected for preservation in the United States Registry by the Library of Congress as being “culturally, historically, or aesthetically significant.”

But the human Nanook, though most assuredly a predator of the ursine Nanook, was never a problem, for he took only what he needed… and was never wanton. He never forgot he needed nanook. No, he is not the problem, though human kind as a whole most assuredly is. For we as a genus are thoughtless, careless always anxious to shift the guilt, the burden, the responsibility to others for what we have done.

And what’s terrible about this so sad situation is this: we know what to do and when and how to do it. We don’t need more learned studies; for studies about the future of the polar bear and its irrevocably changing environment are frequent, thorough, detailed, and unanswerable. We need action… before this matter becomes, like the histories of so many other species, academic.

But, for now, let us end as we began, with Edvard Grieg, master of unsurpassed, haunting melody. A creature of the North, knowing Winter well, he cherished the fleeting glories of Spring. In this spirit, he composed something so beautiful it is painful to listen to. He called it “Last Spring”, and you must go to any search engine now to play it. Let it fill your heart with compassion for the great creatures now completely at the mercy of their greatest predators, us. Let us pray that this song of soul by Grieg remains great music only and that there is no “Last Spring” for Ursus maritimus, beloved of man, dying through the works of man.

For where shall we find your like again; You who thrilled us so?

Where shall we look when you are gone you who have been made by God?

When you are gone who will care for why when your great heart beats no more?

God will know… … but He will not say for we who were bade to cherish failed you.

So now we lament… too late Now we shall know you not and nevermore.

Never to play again under the great northern lights once your heaven.

Where then have you gone? You whom we loved, and failed…

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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books. Details at worldprofit.com and JeffreyLantArticles.com

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Categories : Blog
Tags : climate change effects, global warming, polar bears, species at risk

One of the proudest days of my life… the day I give you Internet success through a unique gift you can only get from me!

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Wednesday, September 28th, 2011

By Dr. Jeffrey Lant

Author’s program note. Today is a red-letter day for me… one of the most important days of my life. For such a day nothing short of one of our weary world’s greatest masterpieces, Beethoven’s “Ode to Joy.” (1824), will do . Please play it before you read this article. You cannot but feel the thrill and exultation. If a human being can do this, human beings can do anything. Find it in any search engine and turn up the volume. Then you’ll know how I am feeling now as I prepare to give you a gift only I can give and which has taken me a lifetime to perfect.

Deaf… sublime.

When great Beethoven sat down to compose his 9th Symphony, of which the “Ode to Joy” is perhaps the most celebrated part, he was stone deaf. Yet in his capacious, extraordinary brain the music rang out to thrill the world. He could have said, “a deaf person cannot compose,” everyone would have understood such a conclusion and offered the usual words of sympathy… but that is not the way of people with a mission to improve the world. They recognize no obstacle! Do not give way to defeatism! And reach deep into themselves to find what they alone can give the world and its people who rely upon such genius for relief! Instruction! And improvement! For you see those who have such a gift must give such a gift… and today I give such a gift, the greatest I have ever given, to each of you.

The struggling world… and the profound promise of the Internet.

I have now been on the Internet over 18 years, about a third of my life. During these years I have witnessed humanity’s struggle to make sense of this monumental invention which has the undoubted power and demonstrated potential to connect people everywhere and enable them to say what they want to say without shackle or inhibition.

Now think a moment: for the first time, the very first time, in the long cycles of humanity each person can, with the simple expedient of an Internet connection, present himself, in all his wonderful uniqueness, to others who have the ardent desire to do the same, without the pernicious intrusion of any of the world’s Thought Police who have intervened with impunity and malice in all previous epochs.

The Internet brooks no interference… no one telling you what you can do…when you can do it. Yes, for the first time in human history each person has a voice that can be heard… that must be heard…. and so transform the world — for good and ill.

Is it any wonder then that I have selected “Ode to Joy” and recommended that you play it now… for on our troubled planet we need all the help we can get and the Internet is here to provide it.

Commerce…

From the very first minute far sighted folk saw that such a means of connection could prove to be a superb means of commerce. But how? Most didn’t know and so, without guidance, commenced a struggle which left them frustrated, confounded, angry and, too often, embittered. How, they wondered, could this astonishing invention produce a golden outcome for them? It was a question that millions asked — and continue to ask — but which only a comparative handful have ever answered successfully. With the almost daily assistance of my cherished partners George Kosch and Sandi Hunter, I have found such success… and been given the opportunity to give it to others. Today we celebrate that opportunity and its ability to uplift! Enrich! And empower people worldwide.

It all started with a blank sheet of paper.

I am not just a writer, but a published writer, which is a very different thing. To write to connect should be every writer’s objective… and it has certainly been my objective since my first article appeared in print 59 years ago, when I was 5 years old. You may well imagine what a heady thing it must be for that child, any child to experience such excitement. Once you’ve had it, you spend the rest of your life wanting more and doing what is necessary to get it. In this regard I have been most fortunate… having written thousands of articles and 18 books, mostly on business themes. My word has been carried — and frequently, too — on radio, television and on the lecture circuit. But my connection with the Internet has radically transformed the entire matter of content and given me the means to give you substantial advantage every single day.

How?

As I have often said and frequently written and emphasized, “the list is the business, the business is the list.” Thus each person desiring to succeed in business must spend a significant amount of time building a list, and this activity must be a part of each and every day that you desire to remain in business and increase your profit.

But maintaining your list, growing your list cannot, on the Internet, be your sole objective; that would be protecting your list and ensuring that you can use it daily to email ad copy to your subscribers. The problem is, if you only email ads day after day to these subscribers, they will quickly become disenchanted, even disgusted, with you… and manifest their displeasure by unsubscribing your list, thereby depriving them of all benefits you offer and yourself of their golden custom.

This is the exact situation in which most Web marketers find themselves… and why so many of these people are killing their lists, thereby killing their profits.

Here’s where I — and Bill Gates — enter the scene and why you need to pay attention to our message. Gates has famously and enigmatically said of the Internet, “Content is king.” What does he mean? Just that people will not put up with an unceasing avalanche of ad copy; they need more, much more. They need content… and if you create a blog and give them this content you can accompany it — every day — with the ad copy that generates the revenue. Problem is, most people cannot write engaging, meaningful copy and cannot afford the cost of hiring the people who could create such copy for them; it’s just too expensive.

That’s where I come in… I can and will produce such copy — for free. And today we recognize and celebrate the completion of the first 365 articles, one for every day of the year. These articles, all about 1500 words in length, are timely, intelligent, often provocative, always informative and, my signature and pride, beautifully written. Let me explain the importance of these articles and why you are fortunate to have them: they save your all-important lists from being destroyed by your subscribers, people who want more than a steady diet of ads and as such are invaluable.

Let us be very clear with each other: if you email nothing but ads, you will kill your list and thus obliterate your business. Thus, you have these options. Email the ads anyway and test my thesis (suicidal); try to write such copy every single day yourself (highly unlikely given your writing skills). Or you could hire the necessary talent to do the work, thereby breaking the bank. Or…

You could use the copy I have created for you… and which I give to you, thereby enabling your list and with it your business to grow and flourish while I provide the necessary (and always beautifully written) copy. And that is why we are celebrating today… not just for what I have written… or how well I have written — but because with these often lyric articles I am keeping your online business on the profit path.

“You millions I embrace you,” and give you the best of which I am capable for our mutual joy — freude! So now finish as we began… with Beethoven and his “Ode to Joy”. For we, now working together, have everything to be joyful about! Let the celestial sound soar… as we do — together! Freude!

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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a syndicated writer and author of 18 best-selling business books. Details at worldprofit.com and JeffreyLantArticles.com

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Categories : Blog
Tags : article, home business experts, Jeffrey Lant, work at home, worldprofit
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